Product owners

Fast and effective Product Owner training within the company

Learn more about Product Owners School
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About the school
Product owner business role corporate training adapted to the company specifics, based on a framework for initiative management as part of the implementation of specific initiatives (projects).
Duration - 4 months.

Problems you solve
Lack of business effect of implemented projects
Under conditions of uncertainty, a significant part of the initiatives portfolio fails to achieve the expected result. Projects do not deliver business value in the expected TTM
External training does not take into account the specifics of the business
Skills and knowledge acquired through external training are not relevant to the context of the company, it is difficult to apply them to real work
Employees lack product skills
Company employees involved in product development lack product knowledge and skills. They are familiar with some of the tools, but do not know how to apply them systematically
Shortage of digital and product specialists
There are not enough Product Owners on the market, they are expensive, it is difficult for the company to organize their quick and high quality training in conditions of economic turbulence
Interaction of product teams: no unified system
The company has not implemented a unified product approach to the implementation of initiatives. It is necessary to ensure a well-coordinated team and cross-team interaction.
It's hard to scale product expertise
Internal experts have no motivation to pass on expertise, no understanding of how to do it. Cross-functional interaction is ineffective because of different levels of expertise
From practitioner to qualified specialist
1. Ideation. Generating and packing ideas
  • Generation and selection of business ideas for implementation
  • Packaging the idea into an "initiative card" artifact necessary to promote the idea to profit and cross-functional interaction on the product, formation of stage artifacts
  • Developing skills: customer segmentation, problem and solution formulation in customer language, problem segmentation, initiative effect metrics, P&L hypothesis formulation, solution benchmarking, communication channel selection, initiative pitching
2. Discovery. Research
  • Exploratory activities before the start of product (pilot) development
  • Formation of a hypothesis backlog artifact, as well as other stage artifacts
  • Mastering product research tools (CustDev, in-depth interviews, CJM, etc.)
  • Working through the risks and limitations of the initiative
  • Working on skills for generating, validating, scoring user, problem, and solution hypotheses
  • Hypothesis selection for product pilot design
3. Product (pilot) design
  • Pilot project design (MVP), formation of product and project documentation for transfer to the development team.
  • Selection of the pilot area for MVP product implementation
  • Formation of a Project Card artifact to support the pilot, as well as other stage artifacts.
  • Practicing MVP design skills, working with a product metrics tree, building a product financial model, planning resources for product implementation, building a product roadmap
Defending the product pilot at Design steering committee
  • Presentation of the developed initiatives at the Steering Committee of the Design stage with the help of the prepared "Project Card" artifact
  • Selection of the initiative pool for further implementation of the pilots according to the given criteria: revenue to cost ratio, risk accounting, measurability of results, evaluation of P&L and its scaling, impact of the initiative on the company's strategic priorities and key customer segments, and possibility of implementing a "short lever" (achieving the first metrics within a 3-month window)
Product owners who know how to provide product P&L with fast Time to market
Product owners with a product mindset proven in solving real business problems, a set of professional knowledge, skills and practices ready to implement pilot initiatives
Unified system of work and interaction of product teams
Implementation of the principles and practices of the product approach, a unified system of cross-team and cross-functional interaction based on the corporate framework for initiative management
Scaling product expertise within the business
The unique methodology of transferring expertise within the company, the corporate framework and the created favorable environment allow to quickly scale the expertise of Product Owners
Framework - a tool for initiatives development and preparation of Product owners
Prototype enterprise framework for P&L and TTM portfolio initiatives development, preparation of Product owners within the business and scaling expertise at no extra cost with guaranteed results
Initiatives portfolio with P&L aimed at strategy implementation
Pool of initiatives aimed at achieving the company's strategic priorities, with specifics of the economic effect/P&L, ownership of P&L initiatives by the Product Owners
Saving on external training that does not bring business value
The launch of the internal corporate Product Owners school, taking into account the specifics of the company, the experience and knowledge of internal experts, ensuring a high quality of training and achieving initiatives economic impact
Basic program
  • Product approach and its advantages in the current economic environment
  • Product Owner role profile
  • Framework for initiative management - Product Owner's tool, triple model, stages, steering committees
  • Moving P&L and TTM through the stages of the framework
  • Business idea generation tools
  • Packaging the idea into an "Initiative Card"/"Product Canvas"
  • PnL Ideation.
  • Ideation stage steering committee, initiative pitching
  • Work with the "Stakeholder Map" artifact
  • Hypothesis generation tools
  • Work with the hypothesis backlog artifact
  • Conducting an experiment to test/validate hypotheses
  • Formation of segment, problem, solution hypotheses
  • Validation, hypothesis scoring
  • Custdev practice (in-depth interviews)
  • CJM
  • Business process map as-is
  • Market analysis, Competitive analysis
  • P&L initiative refinement
  • Discovery stage steering committees
  • On-demand artifacts
  • Initiative pilot design (MVP)
  • Work with the Project Card artifact
  • Roadmap (of the pilot)
  • Financial model of the product, Unit-economics
  • Team list with competencies
  • To-be business process map
  • USM
  • P&L initiative refinement
  • Design stage steering committee: defending the initiative pilot
  • On-demand artifacts
  • Product MVP
  • Product backlog
  • Sprint backlog
  • Business backlog
  • Product demo (practice)
  • DoD (Definition of done)
  • Acceptance criteria
  • P&L initiative refinement
  • Design stage steering committee: defending the initiative's pilot
  • On-demand artifacts
  • Metrics dashboard
  • Marketing plan
  • Effects monitoring
  • Acceptance metrics
  • P&L refinement
  • Deploy stage steering committee
  • On-demand artifacts
  • Scale roadmap
  • Metrics dashboard
  • Confirmed effects (confirmed financial model)
  • Metrics scaling
  • Bluebook
  • P&L refinement
  • Scale stage steering committee
  • On-demand artifacts
  • Project Card
  • Regulations and orders
  • Dashboard for product usage
  • On-demand artifacts
  • Handing over the product for operational management and support
  • Preparation of documents
  • Documenting the P&L stage of Management
* The program is adapted and adjusted to the request of a particular company
Training services
Ensuring all processes, comprehensive support for practitioners being trained for the "Product owner" business role. Liaison between practitioners and experts
Digitization of the "Product owner" business role, conducting educational events, regular examination of the practitioners work being trained for the business role
Educational platform
Training on an agile, modern edtech platform, access to educational content for the "Product owner" business role, creation of cases portfolio
Applied methodologies
Project-based learning
The training is integrated into the company's work projects; it is practical, not theoretical. Prouct Owners trained at the School solve real business problems, they know the specifics of the company and know how to take them into account
Blended Learning
The School applies the Blended Learning methodology - a combination of different online and offline formats, as requested by the company. The educational process becomes more comfortable, productive, and beneficial to the business
Role-based learning
The business role training methodology "Product Owner" is used. A company-specific profile is developed with all the necessary skills, knowledge, practices and artifacts it must be able to produce
Mutual learning, based on cooperation and exchange of experience in mastering the business role of a Product Owner. The opportunity to share experiences, cases, insights with each other - to accumulate a library of knowledge and use it in further work with product teams
Skilled Product Owners
Supported by internal and external experts, product team project-based training enables trained Product Owners to quickly get up to speed on business challenges
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About Neuromap
Neuromap specializes in digital and product transformation, product approach implementation, top management and in-house training. Diving deep into the client's problems, we personalize all programs and training materials to achieve measurable business results.
expert level
More than 30 senior level experts with 10+ years of experience in product approach implementation, digital transformation, product development, Digital Role Schools launch, tracking
Launch and support of Expertise Centers
15+ corporate universities based on the Expertise Center model with over 30 digital roles (Product Owner, Scrum Master, Data Scientist, Data Engineer, Architect, etc.)
Strategy and portfolio management: 10+ years of experience
20+ clients from the RBK 500, 10+ from the Forbes 200, 20+ portfolios, portfolio management initiatives from $2 to $50 million, result of +10% EBITDA in the first 3 years of digital transformation
Proprietary LXP platform
Teal.One's proprietary LXP platform for expertise scale and initiative portfolio management, used in large Russian and foreign companies
Launch of Product Owners and other roles schools
30+ schools of Top Managers, Product Owners, Scrum-masters, Data-analytics, Data Science. 500+ people trained. Over $100,000,000 effect on companies from trained employees
Framework for initiative management
TTM effect on initiatives due to framework implementation is reduced to 3-9 months. 30+ frameworks developed in industries: banking, industry, telecom, medicine, etc.
Neuromap clients
Product approach
and digital transformation
Do you need practical content on digital transformation, product development, recommendations on how to put new tools into practice?
"Школа продактов" - качественная подготовка специалистов внутри компании
Product owners school
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